Privacy Policy for MS Buddy

Effective Date: April 2026 · Last Updated: 2026-04

Your privacy is of utmost importance to us. This Privacy Policy outlines how SJB Digital Ventures LLC, doing business as MS Buddy ("MS Buddy," "we," "us," or "our"), collects, uses, discloses, and safeguards your personal information. By using MS Buddy ("the App"), you agree to the collection and use of information in accordance with this policy and our Terms of Use.

1. Data Collection and Use


a. Personal Data

Account Information: When you create an account, we collect your username and email address. If you create an account using your password, your password is securely hashed using industry-standard bcrypt and is never stored in plain text.

Sign in with Google: You may choose to create an account or sign in using Sign in with Google. If you do, we receive from Google only a stable user identifier, your email address, and your name. We do not receive your contacts, photos, calendar, or any other Google account data.

Sign in with Apple: You may choose to create an account or sign in using Sign in with Apple. If you do, we receive from Apple a stable user identifier and, when Apple provides it, your email address and name. If you choose Apple's Hide My Email feature, we may receive and store Apple's private relay email address instead of your personal email address.

b. Profile and Health Data

User-Entered Data: We collect health-related information that you choose to provide, including symptoms, triggers, activities, journal entries, sleep entries, stress entries, meal and hydration entries, weather notes, bladder and bowel entries, weight, mobility and walking entries (such as ratings, fall events, and balance notes), energy-budget entries (such as energy levels and activity cost ratings), and optional profile details such as age, sex, year of diagnosis, type of MS, current medications, and other health information. If you use the Reminders feature, you may also provide doctor names, appointment locations, MRI and lab work dates, medication reminders, and questions for your doctor. Reminder data is stored solely to power your reminders and is never shared with third parties.

Sensitive Health Data Consent: By entering health-related information into the App, you provide explicit consent for us to process this sensitive data for the purpose of delivering the App's wellness tracking features. You may withdraw this consent at any time by deleting your data or your account.

c. Apple HealthKit and Fitbit Data

  • We only access Apple HealthKit data you specifically approve
  • You may choose to connect a Fitbit account to import wearable data into MS Buddy
  • Fitbit data may include activity, steps, distance, floors, elevation, active energy, exercise logs, heart rate, heart rate zones, heart rate variability, sleep, weight, body fat, food and water logs, oxygen saturation, breathing rate, cardio fitness, and skin temperature, depending on your device, Fitbit account, and permissions
  • When you connect Fitbit, we store connection information needed to sync your account, including your Fitbit user ID, granted scopes, connection status, sync timestamps, and encrypted access and refresh tokens
  • We never share HealthKit or Fitbit data with third parties for advertising or marketing
  • HealthKit data is not stored in iCloud by MS Buddy
  • You can revoke HealthKit access anytime in your iPhone Settings and disconnect Fitbit from within MS Buddy or your Fitbit account settings
  • HealthKit and Fitbit data are provided "as-is" from Apple, Fitbit, and your device sensors and are not independently verified by MS Buddy for accuracy; they should not be relied upon for clinical or medical purposes

d. AI-Generated Content

Certain features of the App use artificial intelligence (AI) provided by third-party services (such as OpenAI) to generate summaries of research articles, to synthesize narrative descriptions of MS care facilities and providers from publicly available sources, and to score facility patient-experience dimensions. When processing this content, we send article or public web text to the AI service; no personal user data is included in these requests. AI-generated summaries, narratives, and scores are stored and displayed within the App. They have not been reviewed by medical professionals and are provided for informational purposes only.

e. Device and Usage Data

Usage Information: We collect information about how you use the App, including page views, feature usage, device type, operating system, user agent, timestamps, and recent activity. For logged-in users, internal logs may be associated with your user ID so we can provide support, diagnose issues, improve the App, and protect account security.

Approximate Location: We may collect your IP address and use it to determine a general geographic area for usage analytics, troubleshooting, and security. This is not precise location data and is not shared with third parties.

Local Storage: When accessed via a web browser, we use local storage (similar to cookies) to maintain your login session and retain user preferences. We do not use third-party tracking cookies.

2. Data Sharing and Disclosure


a. Third-Party Service Providers

Database: We use MongoDB Atlas for data storage. All data is encrypted in transit using TLS and at rest using AES-256 encryption. MongoDB Atlas maintains SOC 2 Type II and ISO 27001 certifications.

AI Processing: We use OpenAI to process public content (research article text, public facility and provider information). No personal user data is sent to OpenAI.

Imagery: We use Unsplash to source stock imagery for facility and content pages. No user data is transmitted to Unsplash.

Email Delivery: We use email delivery infrastructure to send account messages, password reset emails, doctor reports, doctor question lists, data export files, feedback notifications, and related service communications. These emails may include the content you choose to send or export.

Fitbit: If you choose to connect Fitbit, Fitbit processes your authentication request and provides the data you authorize in accordance with Fitbit's own terms and privacy policy. MS Buddy uses Fitbit data only to provide wearable sync, charts, insights, and related wellness tracking features.

b. Legal Compliance

We may disclose your information when required to do so by law or in response to valid legal process (such as a court order, subpoena, or government request). We will notify you of such requests when legally permitted to do so.

c. No Sale of Personal Data

We do not sell, trade, or rent your personal information to third parties. We do not share your data with advertisers, data brokers, or any third parties for marketing purposes.

3. Data Security


We employ industry-standard security measures to protect your personal and health data:

  • Encryption in transit: All data transmitted between your device and our servers is encrypted using TLS (Transport Layer Security).
  • Encryption at rest: Data stored on our servers is encrypted using AES-256 encryption.
  • Secure data storage on protected servers with regular security updates.
  • Strict access controls to ensure only authorized personnel can access sensitive information.

While we implement strong security measures, no online service can guarantee absolute protection. We encourage users to use strong, unique passwords.

Biometric Authentication

MS Buddy supports Face ID and Touch ID for secure login. Biometric data is processed entirely within your device's secure enclave. MS Buddy does not store or access your biometric information.

4. Data Breach Protocol


In the event of a data breach affecting your personal information, we will:

  • Notify affected users as required by applicable law (and in no event later than 72 hours after discovery where required by law)
  • Provide details about the nature and scope of the breach
  • Outline steps taken to address the breach
  • Offer guidance on protecting your information
  • Provide dedicated support for affected users

5. Data Retention


We retain your personal data for as long as your account is active or as needed to provide you with the App's services:

  • Active Accounts: Your data is retained for the duration of your account's existence.
  • Account Deletion: Upon account deletion (whether voluntary or due to termination), we immediately and permanently delete your personal information (username, email, login credentials, app settings, and connected account tokens). Your health data (symptoms, triggers, reminders, wearable data, and other entries) is anonymized so it can no longer be linked to you, and is retained in de-identified form to help improve the App. Limited operational, security, support, and audit logs may be retained for troubleshooting, fraud prevention, legal compliance, and service integrity.
  • Full Deletion: If you would like all data deleted — including anonymized health records — contact us at support@mymsbuddy.com before deleting your account. We will process full deletion requests within 30 days.
  • Backups: Encrypted backup copies may persist for up to 90 days after deletion, after which they are permanently purged. Backup data is not used to restore deleted accounts except where necessary for disaster recovery, legal compliance, security, or service integrity.

6. User Controls and Consent


a. Permissions Management

MS Buddy may request access to your HealthKit data, Fitbit account data, and local notifications. You have full control over these permissions and can modify them at any time via your device settings, the App, or your Fitbit account settings.

b. Data Management

Editing and Deletion: You can view, edit, or delete your personal and health data within the App.

Account Deletion: You may delete your account at any time from your Profile page within the App. This will permanently remove your personal information and anonymize your health data so it can no longer be linked to you. Limited operational, security, support, and audit logs may be retained as described in Section 5. For a complete deletion of all data including anonymized records, contact us at support@mymsbuddy.com before deleting your account.

Data Export: Before deleting your account, you can request or export your data from your Profile page. Exports may be delivered by email as JSON files containing your symptoms, triggers, health data, wearable data, reminders, and other records.

c. Your Privacy Rights

You have the right to:

  • Access and export your personal data held by us
  • Request correction of inaccurate data
  • Delete your account and anonymize your data, or request full deletion by contacting support
  • Opt out of any data processing not essential to core App functions
  • Revoke previously granted permissions
  • Withdraw consent for health data processing at any time

7. Third-Party Access Restrictions


We commit to the following:

  • Never sell personal data to third parties
  • Never share your data with advertisers or data brokers
  • Never use your data for marketing purposes without explicit consent
  • Respond to government data requests only when compelled by valid legal process
  • Notify you of legally compelled disclosures when permitted by law

8. Notifications and Reminders


MS Buddy provides customizable local notifications for reminders about appointments, MRI and lab work, or other health-related activities. These notifications are processed locally on your device.

You can manage notification preferences within the App or through your device's notification settings.

9. Analytics and Usage Tracking


Internal Analytics: We collect usage data (such as page views, feature usage, device information, timestamps, and approximate location derived from IP address) through our internal logging system to improve App functionality, troubleshoot issues, measure engagement, and protect account security.

Data Exclusion: We do not include the contents of your symptom entries, journal entries, reminders, or wearable measurements in analytics events. We do not use third-party analytics services that receive your data.


MS Buddy may contain links to external websites such as mymsbuddy.com. We are not responsible for the privacy practices of external websites. We encourage you to review their privacy policies.

The App utilizes third-party plugins for features such as secure data storage, biometric login, and local notifications. These plugins handle data in accordance with their own privacy policies and are used strictly within their intended functionalities.

Sign in with Google: If you sign in with Google, Google processes your authentication request in accordance with Google's Privacy Policy. We only receive the minimal information described in Section 1.

Sign in with Apple: If you sign in with Apple, Apple processes your authentication request in accordance with Apple's Privacy Policy. We only receive the information described in Section 1.

Fitbit: If you connect Fitbit, Fitbit processes your authorization and account connection in accordance with Fitbit's policies. You can review Fitbit's privacy policy at fitbit.com/global/us/legal/privacy-policy.

11. California Privacy Rights (CCPA/CPRA)


If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA):

  • Right to Know: You may request disclosure of the categories and specific pieces of personal information we have collected, the sources, the business purpose for collecting it, and the categories of third parties with whom we share it.
  • Right to Delete: You may request deletion of your personal information, subject to certain legal exceptions.
  • Right to Correct: You may request correction of inaccurate personal information we hold about you.
  • Right to Limit Use of Sensitive Personal Information: You may request that we limit the use of your sensitive personal information (including health data) to purposes necessary to provide the App's services.
  • Right to Opt-Out of Sale: We do not sell your personal information. No opt-out mechanism is needed because no sale occurs.
  • Right to Non-Discrimination: We will not discriminate against you for exercising any of your CCPA/CPRA rights.
  • Authorized Agent: You may designate an authorized agent to submit requests on your behalf. We may require verification of the agent's authorization.

Categories of Data Collected: Identifiers (username, email); health information (symptoms, triggers, medications, dosages, doctor information, diagnosis details, sleep entries, stress entries, meal and hydration entries, weather notes, bladder and bowel entries, weight, mobility and walking entries, energy-budget entries, journal entries, reminders (including MRI and lab dates), HealthKit data, Fitbit data, and other health details you provide or authorize); internet/electronic activity (page views, feature usage, device information, user agent, timestamps, and approximate location derived from IP address); and connected account information for services you choose to link.

To exercise these rights, contact us at support@mymsbuddy.com. We will respond to verifiable consumer requests within 45 days where required by the CCPA/CPRA, and within 30 days for all other requests.

12. State Health Data Privacy Laws


Certain states have enacted laws providing additional protections for consumer health data. If you reside in such a state, the following applies:

Washington (My Health My Data Act):

  • Categories of health data collected: Symptoms, triggers, medications, dosages, doctor names, appointment details, diagnosis information, journal entries, sleep entries, stress entries, meal and hydration entries, weather notes, bladder and bowel entries, weight, mobility and walking entries (ratings, falls, balance notes), energy-budget entries (energy levels, activity cost ratings), reminders (including MRI and lab dates), HealthKit data (if authorized by you), and Fitbit data (if you choose to connect Fitbit).
  • Purpose: Health data is collected solely to provide you with the App's wellness tracking features, including symptom logging, trend analysis, and personalized insights.
  • Third-party sharing: We do not share your health data with any third parties for advertising, marketing, or non-service purposes. Health data is stored by our database provider (MongoDB Atlas) under strict security controls.
  • We collect health data only with your consent, provided when you voluntarily enter it
  • You may delete your account (which anonymizes health data) or contact support for full deletion of all health data

Other states: Several states including Nevada, Colorado, Connecticut, and Virginia have enacted privacy laws granting consumer rights similar to those described in Section 11 above. If you reside in one of these states and wish to exercise your rights, contact us at support@mymsbuddy.com.

13. International Data Transfers


MS Buddy is operated from the United States and is primarily intended for users in the United States. Your information is transferred to and maintained on servers located in the United States, where data protection laws may differ from those in your jurisdiction.

International Users: If you are located in the European Union, European Economic Area, United Kingdom, or another jurisdiction outside the United States with cross-border data transfer requirements (such as Japan, Singapore, South Korea, or Australia), please be aware that by using the App, your data will be transferred to the United States. Where required, we rely on consent, contractual necessity, adequacy decisions, standard contractual clauses, or other lawful transfer mechanisms for cross-border data transfers. If you do not consent to this transfer, please do not use the App.

By using MS Buddy, you acknowledge and consent to the transfer, processing, and storage of your information in the United States.

14. Do Not Track Signals


Some web browsers transmit "Do Not Track" (DNT) signals. Because there is no industry standard for how to respond to DNT signals, we do not currently respond to them. However, we do not engage in cross-site tracking of our users.

15. User Rights and Contact Information


a. Data Access and Correction

You have the right to access, correct, or delete your personal data. To exercise these rights, contact us at support@mymsbuddy.com. We will respond to verifiable consumer requests within 45 days where required by the CCPA/CPRA, and within 30 days for all other requests.

b. Opt-Out Options

Communications: You may opt out of receiving promotional communications by following the unsubscribe instructions provided in emails.

Data Collection: You can limit data collection by adjusting App permissions in your device settings.

c. Contact Us

For any questions or concerns regarding this Privacy Policy, please contact us:

Email: support@mymsbuddy.com

16. Compliance with Laws


We comply with all applicable federal and state data protection and privacy laws. Users have the right to lodge a complaint with a data protection authority, state attorney general, or other regulatory body if they believe their rights have been violated.

17. Changes to This Privacy Policy


We may update this Privacy Policy from time to time. Any significant changes will be communicated via in-app notifications or email at least 30 days before they take effect. Your continued use of MS Buddy after the effective date indicates your acceptance of the updated policy.

Thank you for choosing MS Buddy to assist you in your wellness journey. We are committed to protecting your privacy and providing a secure, user-friendly experience.